From the driving seat
To a motivated state of mind


Chevrolet’s brand purpose of ‘Find new roads’ reached a stop sign when shared through traditional advertising channels.


Resolutions are universally made and broken. Millions of people around the world make a promise to themselves and the vast majority don’t stick to it. What if there was a smarter way for a brand like Chevrolet to help people make every mile of their life count?


We created Co-Driver, a chat experience on Facebook that helped people stay motivated through daily practical advice from experts and personal messages of celebration.

Instead of just watching a campaign happen, this turned fans into active participants, gaining value and inspiration from the brand voice.

825k Fans engaged with the bot
5M Interactions in total
26% Fulfilled their resolutions