From the rare occasion
To celebrating the everyday
Champagne has always been perceived as a luxury item, savoured only for the most special occasions. Although traditional media campaigns have tried to shift convention, there is still little awareness around what Champagne is and its versatility for consuming in everyday life.
Perceived to have a premium price tag and rather extravagant status, Champagne is often left outside a Millennial’s world. We helped Moët Hennessy change this attitude and start new conversations that’d inspire the idea that everyday moments are something to celebrate too.
With over 30 million millennials using voice monthly, we created Bottles & Bubbles - an entertaining, educational and interactive voice assistant on Amazon's Alexa. It provides food pairings, tips on how to host the perfect get together, and even suggests reasons for celebrating in the first place – perfect if you’re stuck for an excuse to crack open a bottle of bubbly.
By giving people more ideas for champagne-inspired experiences, we help change this outdated perception of the drink and urge them to add a splash of Champagne sparkle to their everyday lives.
Ask: "Alexa, open Bottles & Bubbles"